D2M is a highly creative and ingenious design team that is focused on commercial success for our clients. We develop bespoke innovation strategy to achieve the desired commercial outcome whilst also developing pragmatic, appealing solutions that will sell. Inevitably this means that developing, identifying and protecting Intellectual Property is at the heart of what we do.
Uniquely, our approach has been forged out of supporting many start-ups meaning that we have to be flexible in order to develop great solutions on a tight budget. From developing hundreds of products, we have established that a minimum viable product approach is an essential ingredient to success. As such we take a determined, creative approach to holding in tension the requirements of the market and the desires of our clients.
We love working with start-ups as it is highly rewarding but it is also a big challenge. It is easy to design a great product with an unlimited budget for research, ideation, focus groups and pursing high risk design solutions that may fail. It is a lot more complex to make the most of limited resources and still deliver a successful and desirable product that is investment ready.
Your Concept In Safe Hands…
We know that for this process to truly work for both parties our values and approach have to align. We are enthusiastic and optimistic but also honest about the chances of success for an idea and what it will take to be successful but this approach means we don’t also say what people want to hear. We are a highly motivated team but that is because we evaluate ideas extensively before we commit to expensive prototyping and only work on ideas that we believe in.