CouchCoaster is a product born of bad experiences. Drinking on the sofa is inconvenient, whether you’re watching the game with friends and a chilled beer, drinking a glass of water with a good book or simply socialising over a coffee, consumers are often forced to put the drink out of comfortable reach or on the floor. Not only is this an inconvenience, but also greatly increases the risk of accidental spillage. CouchCoaster solves the problem. The product is a weighted silicone stability coaster for sofas that keeps the user’s drink within easy reach. With their drink right next to them, they can stay comfortable whilst the CouchCoaster securely grips the sofa arm, protecting against accidental knocks and spills. CouchCoaster isn’t limited to drinks alone and can also keep other commonly used items such as smartphones within glancing distance. Through an in-depth design development cycle, the concept was explored and refined and through iterative improvement and prototype testing, reached a solution that catered perfectly to the target market and provided a neat solution that filled the identified market gap.